The Journey Of Kaun Banega Crorepati Season 12

KBC season 12 made a comeback with a two-fold messaging ‘Deviyon aur Sajjano' which conveys not just the bigger and better return of the show after a pandemic, but also a motivational nudge for participants and viewers in 2020. The show was premiered on September 28, 2020 from Monday to Friday at 9:00 pm on Sony Entertainment Television, and hosted by Bollywood superstar, Amitabh Bachchan.  

KBC 2020 was co-powered by Vedantu and Tata Salt. The associate sponsors were IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, Quick Heal, Sensodyne, and Nissan. Reserve Bank of India was the special partner on the show. It was available on Sony LIV, and viewers enjoyed the thrill of the show by participating in it.

The channel said ‘A booming response during the first-ever digital audition for KBC Season 12 featured hope, dreams, and aspirations within people from all over India. KBC as a show has always gone beyond its capacity year after year, bringing the common people at the forefront and celebrating human virtues of self-belief, patience, courage, confidence, and intelligence.’

KBC Season 12 comes with a few changes relevant to COVID-19. Whereas, the theme of the show remains the same. For the first time in 20 years, the show was not recorded in the studio, and all safety guidelines set by the government were followed. The audience plays a huge role in the lifeline by helping the contestants on the hot seat to move ahead in the game. In season 12, Audience Poll was replaced by the lifeline Video-A-Friend. However, the other three lifelines remain the same – 50:50, Ask The Expert, and Flip The Question.

Head - Content, Sony Entertainment Television and Digital Business, Ashish Golwalkar, said, "Reinvention is the key to success. We began the preparation of Kaun Banega Crorepati season 12, a show that has been nurtured as a brand over its 20-year history in India. Considering the current situation, participation through digital registrations has admired by the audience. This year's theme, 'Jo Bhi Ho Setback Ka Jawab Comeback Se Do', reflects in the real-life stories and experiences that contestants will be sharing on the show."

Indranil Chakraborty, Head of Studio NEXT, said, “For the 12th season of KBC, we have consciously looked at re-engineering the set so that the distancing norms while the impact of this property is retained. Due to no studio audience, we have changed the lifeline Audience Poll to Video-A-Friend. He said that we are certain that Mr. Amitabh Bachchan's charisma and the interesting on-screen and off-screen journeys of contestants will keep the audiences engrossed. The show continues to be iconic in many ways and is sure to raise the bar this season as well."

Moreover, similar to previous seasons, people can dial KBC head office number to get the information related to registration or participation. Season 12 was a great chance to win money up to 10 crores, and even many participants including, women, availed of this chance. Scammers were also part of season 12, and they trapped many people using the KBC WhatsApp winner scheme.